ABOUT
I am passionate about marketing and the dynamism our current environment provides to increase the value of any brand if a correct strategy is implemented.
Demand is generated, and marketing is the tool to do so.
I am proactive, a natural seller and a digital expert.
I have knowledge of every aspect of a marketing plan, from the sales aspect to the implementation, and I am not afraid to get my hands dirty in order to learn something new. Results are the result of hard work.
Marketing is ever evolving. As I am.
SKILLS & EXPERTISE
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Digital marketing is what I enjoy most. My beginnings in Xaxis are proof of that, were I achieved great results through the proposal and and implementation of programmatic strategies with clients such as BBVA, Volaris, Warner Movies, Tiffany & Co and more.
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I am known particularly for achieving results implementing and selling performance strategies, maximizing ROI, increasing conversion rates and improving e-commerce platforms performance through web, SEO and overall media optimization based on analytics.
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Success in my previous roles has taken me to know lead the overall marketing strategy for Celebrity Cruises in LATAM Pulling our way out of an industry crisis through diverse media channels, Trade Marketing, Social, Display, SEO, SEM, Web Content, CRM
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In this role I have increased our brand awareness 5% even with the current state of business.
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Creativeness , result focus, team work and proactiveness and sales skills define me.
WORK EXPERIENCE
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2020 - Present
Head of Marketing LATAM
Celebrity Cruises
Mexico City
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2018- 2020
Digital Marketing Manager & Programmatic Expert
Royal Caribbean International
Mexico City
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2016 - 2018
Sr Account Manager (Sales & Strategy DSP & DMP)
Xaxis
Mexico City
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2015 - 2016
Marketing Specialist
Daimler
Mexico City
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2013 - 2014
Market Analyst
Compucom Systems / Walmart US
Mexico City
EDUCATION
2011- 2015
Universidad Iberoamericana
Bachelor's Degree in Communications / Digital Marketing Focus
Mexico City
APPNEXUS CERTIFICATION
ECORNELL DIGITAL MARKETING CERTIFICATE
GOOGLE ADS CERTIFICATION
FACEBOOK BLUEPRINT CERTIFICATION
WYNCODE DIGITAL MARKETING
KEY ACHIEVEMENTS
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Increase of Volaris Conversion Rate by use of DCO technology in a 5% during 2016-2017.
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By A/B testing we succesfully achieved .60% CTR in branding campaign for Warner Movies launch of Sucide Squad.
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Pioneering reach extending campaigns with BBVA, achieving TV + Digital, over 60%, 2+ freq reach.
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From 2018-2019 through a holistic digital campaign I achieved an increase of the e-commerce participation from 25% to 36% and growing sales in a 123% during this period.
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Succesfuly increased Celebrity Cruises brand awareness a 5% from 2020-2021 even with a reduction in budget and a global pandemic.
